Click-through focused landing page: A click-through focused landing page is a type that typically directs users to a target page to complete sales or subscription transactions. This type of landing page is commonly used on platforms that focus on immediate sales, such as e-commerce or SaaS (Software as a Service) sites. It includes a strong call-to-action (CTA), such as "Buy Now" or "Subscribe Now," clearly encouraging users to click. Click-through landing pages direct users straight to the payment process, thereby increasing conversion rates and resulting in quick transactions. These types of landing pages are used as an important tool to achieve sales and subscription goals and are highlighted with attention-grabbing CTA buttons. When deciding which type of landing page is suitable for your business, consider your goals. Do you want to collect potential customers' contact information? Are you offering a unique selling proposition? Are you collecting RSVPs for an event? Focusing directly on this purpose helps you create a precise and highly targeted page. When to Use a Landing Page? Regardless of what your goals are, there are several ways to achieve those goals using a landing page. Let’s look at different situations where a landing page can be advantageous: Directing users to your product: By creating a landing page with CTAs like "Buy Now," you can direct users straight to your product sales page or the e-commerce site you've set up. Offering a free trial: If you offer a subscription service, use a landing page for users to sign up for a free trial. Generating potential customers with a blog post: Encourage your blog readers to provide their contact information in exchange for more in-depth content like a free e-book, report, or even a webinar, turning them into potential customers. Acquiring newsletter subscribers: Use a landing page to encourage sign-ups for your email newsletter. You can motivate visitors to subscribe using strong calls to action like "Subscribe" or "Sign Up." Registering for events: Gain potential customers with a landing page inviting visitors to register for events like webinars or online courses. Creating user memberships: Use a landing page to encourage sign-ups for paid memberships offering VIP advantages like exclusive content or special invitations. Engaging Headlines: Just like a headline in a newspaper, a web page's headline can determine whether people want to keep reading. A strong landing page headline can be effective in attracting readers. It can also involve using a call-to-action phrase that appeals to your target audience's needs. It’s essential to create an H1 headline that resonates immediately with your audience and promises to solve their problems or improve their lives. This can often be supported by an additional H2 subtitle. Effective call-to-action buttons: A CTA is a short phrase that ensures visitors complete the goal you want. It is one of the defining elements of a landing page. After all, 90% of visitors who read your headline will also read your call-to-action (CTA). The action you want visitors to take should be in your CTA button. "Subscribe", "Start My Free Trial", or "Sign Up Today" are examples. If you can't decide what to use as your CTA phrase, you can look at these strong CTA examples for inspiration. Instead of providing a detailed explanation of what your offer includes in the limited space on your page, focus on explaining how those who make a purchase decision or sign up will gain benefits. Customer testimonials: Customer testimonials are a powerful tool for showcasing the quality and value of a product or service. It's important to explain the key advantages of your product or service, but supporting those claims is critical as well. Customer testimonials reflect the experiences and satisfaction of real users and provide potential customers with a trustworthy perspective. Adding authentic user testimonials from your target market to your landing page plays a significant role in building and solidifying brand trust. These testimonials can motivate visitors to click on the call to action while showing how effective your product or service is. Additionally, you can use visual elements to make customer testimonials more engaging. Visual content like photos of your customers or product review videos captures attention and increases trust. It can also be beneficial to provide links to your customers' social media accounts so visitors can verify the authenticity of the testimonials. Customer testimonials enrich the content on your landing page and give visitors more confidence in your product or service. This helps you increase conversion rates. Closing statements: Adding closing statements to the final section of your landing page that address those who read to the end and provide a convincing argument is a critical part of increasing conversions. This section is used to re-emphasize why visitors should convert and to reinforce the key points on the page. Although many visitors may not scroll to the end of the page, closing statements can still have a final impact on those who are on the fence. Therefore, it is essential for closing statements to be effective and persuasive, as they have the power to enhance a landing page's conversion success. This way, you can achieve success by encouraging visitors to take the desired action. How to Drive Traffic to Your Landing Pages? Now we come to the fun part: attracting visitors to your landing page to convert them. Let's look at four primary ways to increase your traffic: 1. Social media Social media offers an excellent platform to engage with your target audience and promote your products or services. Especially on leading social media platforms like Facebook, LinkedIn, Twitter, or Pinterest, this is where you should start promoting your landing page. You can create engaging posts that link to your landing page. In this way, you can target people who are already interested in your brand and attract quality traffic. Engaging with social media content that matches your target audience's interests can be an important source of visitors for your landing page. Social media can help you raise brand awareness and improve your conversion rates by promoting your landing page to a broad audience. 2. Email marketing Email marketing is one of the most effective methods to attract visitors to your landing page. Therefore, it is crucial to support the promotions you do on social media platforms with a strategic email campaign sent to your contact list. The success of your email campaign depends on various factors like the subject line, visuals, layout, and text. If you can successfully create these elements, it can lead to a significant increase in the number of visitors to your landing page. A well-designed email campaign captures your target audience's attention, directs them to your landing page, and encourages them to take the desired action. Thus, email marketing can provide a quality traffic source for your landing page and can increase your conversion rates. 3. SEO efforts Getting your landing page to rank higher on search engines like Google is a critical step for attracting more visitors to your site. The higher your content ranks, the more likely users are to click on your link. To achieve this goal, you can conduct SEO (Search Engine Optimization) efforts by adding a combination of short and long-tail keywords to your landing page. SEO tools like Ahrefs or Semrush can help you determine which keywords to target. You should ensure that you add these keywords or terms to your title tag, meta description, and the content of your page. Titles are essential not just for readability but also as a part of the HTML language that Google scans to determine which websites will rank higher. Titles are organized in a hierarchy from H1 to H6 and provide a way to determine the priorities in your content. Additionally, it is important to maintain the SEO authority your landing page gains over time. For example, if you create a landing page for a seasonal marketing campaign, it can be beneficial for the page to remain active even after the campaign ends. This way, you can reuse the same URL when you want to relaunch the campaign; all you need to do is update the content. This ensures that your landing page remains effective continuously and continues to attract visitors. 4. Paid advertising Social media marketing, email marketing, and SEO are free ways to drive traffic to your landing page. However, if you would like to get additional support, consider promoting your page with paid advertisements. By targeting people based on their interests and demographics, you can direct them to a landing page tailored for that niche. Ads in search results: Have you noticed the ads at the top of Google search results pages? These are search result advertisements. Depending on the keywords you identify, these ads will appear in Google and other search engines when users use these words in their queries. Social media ads: When you create paid social media posts, networks like Facebook and Instagram promote these posts to individuals whose profiles match your target audience’s interests. This way, you can reach people who have relevant interests related to your products or services. Ad placements: Another option is to use third-party advertising tools to place banner ads on websites frequently visited by your target audience. Depending on your campaign goals, you can choose to enrich your advertising efforts or focus solely on one of these platforms. Advantages of Creating Landing Pages Landing pages offer great growth potential for your company and are a powerful tool that contributes to the ongoing development of your business. Significantly increases your conversion rate As previously mentioned, landing pages focus on a single goal and encourage your visitors to take action. By doing so, they transform individuals from anonymous visitors into potential customers and eventually paying customers, moving them down the marketing funnel. Provides valuable insights about your target audience If you add a registration form to your landing page, you can request information about your target audience's demographics. Beyond this, all the channels that work or do not work for your landing page promo inform you a lot about your potential customers' interests and habits. You can optimize these insights to enhance your overall customer targeting efforts and marketing strategy. Increases brand awareness and brand recognition An engaging, well-designed landing page reflects your brand's professionalism, value, and attractiveness. Landing pages not only serve as excellent tools for instant conversion but also help strengthen your brand by promoting it. Landing pages are measurable You can understand how well a marketing campaign is performing by analyzing factors like returns, bounce rates, page views, and traffic sources. Take a look at where your traffic is coming from to identify which marketing assets are most effective—for instance, a paid post or an email marketing campaign could be the main contributor to the increase. How to Measure Landing Page Conversions You can see the conversions you achieve through any campaign, whether it’s via email marketing to a landing page or pages you reach your visitors through other channels, with Google Analytics. You can create a tag for the goals you define using Google Tag Manager and place it on your site, then you can track conversions through Google Analytics. Examples of Landing Pages To better understand how the strategies we mentioned are implemented and to see how other companies design their own strategies, check out the following landing page examples: 1. SurveyMonkey SurveyMonkey, a global leader in research and survey software, has a landing page design that offers two options to the audience arriving on the page: Going Premium and Signing Up for Free. The calls to action are complemented by a short text explaining the product: Voting and surveying features that help you gather ideas and get quick results. Using a large blank space allows readers to follow the content without distractions. As you scroll down, you see that SurveyMonkey provides only the necessary information. Pricing for the three most popular plans and a contact form for the demo version is among this information. In this form, very little information is requested: name, business email address, job title, and company name. 2. Tipalti Tipalti has a landing page design that helps them acquire new potential customers as a B2B (business-to-business) finance company. Visitors are immediately greeted with a form requesting their contact information and a large yellow button containing the primary call to action (Get a free demo). The company maintains consistency in marketing efforts by keeping brand elements like color, font, and logo throughout the page. As you scroll down, data is highlighted as to why you should choose their services, and you can see customer testimonials with photos. You also notice that the CTA button is used multiple times, offering visitors several opportunities to obtain a demo. 3. Miro Miro is an online collaborative tool where teams can create visual boards for planning projects and tasks. Upon entering the landing page, you are greeted with a video showcasing the tool's features. The video presents previews of project boards’ functionalities before the play button is pressed. This presentation immediately grabs attention and engages the visitor. The call to action, which includes the message "Get Started," is placed on the left side, with plenty of empty space around it, successfully drawing your attention to both areas. As you scroll down, you see some of Miro's biggest clients and the advantages of using the product. This simple yet impactful design is an excellent example of a successful landing page. We hope you have received all the information you wanted from our guide article about landing pages. Now it's time to create perfect landing pages where you can briefly introduce your services or products and achieve conversions. If you need support on any topic, don’t hesitate to reach out to the BBCo Studio Turkey Team!